Title:

Hypothetical NASA Rebrand

About:

My goal for the NASA (re)brand identity system is to make everyone feel they can be part of NASA's journey, highlighting its role as a space exploration leader.

What:

Brand Identity

Approach:

In redefining NASA's visual identity, my approach centers around the concept of continuous exploration and knowledge.

Mentor:

Simon Johnston

Recognition:

Graphis New Talent 2024:
Silver Award

Logoform + Animation

The unbroken line forming the acronym symbolizes the endless journey of discovery and reflects the astronauts' journey into space and their return.

Brand Texture

Creating designs inspired by rocket mechanics to showcase NASA's precision and introduce these patterns to the public.

Poster Application

For my poster series, I want to inspire everyone to feel part of NASA's exploration journey, utilizing NASA's extensive photo library.

Graphic Standards Manual

I chose this binding because it can be continuously added. Information is provided in small amounts to give people the feeling as if they’re immersed in space.

Process:

Research & Ideation
Brainstormed NASA-related words; sketched fast visual associations; gathered tons of references per word. Chose the most unique concept to develop for the rebrand.