Astro Boy Poster: Astro Inked: Fusing classic anime nostalgia with contemporary tattoo artistry. Goofy Poster: Goofy Reinvented: The beloved cartoon icon, reimagined with a tattooed twist.

Tattoo Fair Instagram Campaign

The Tattoo Fair was an eventful platform where artists and enthusiasts gathered to share their passion for ink. We aimed to meld traditional tattoo artistry with the dynamic world of social media, ensuring our brand resonated both on-ground and online.

Sponsor: Down the Alley, Los Angeles, CA
Team: Jimi | Char
Role: Designer and Curator

Strategy & Conceptualization

Our strategy revolved around a blend of digital and physical interactions. The Instagram posts and stories were designed to engage the audience virtually, while our unique T-shirt designs offered tangible memorabilia of our brand.

Flash Tattoo Designs

Central to a Tattoo Fair are the flash designs - the essence of quick, artistic expressions. Our flash tattoos were meticulously crafted, reflecting contemporary art trends while staying true to tattoo traditions.

Content Creation & Promotion

Our promotional content, designed to captivate and draw attendees, melded modern aesthetics with traditional tattoo culture. Every piece, from our revamped characters in posters to the booth's ambiance, played a role in shaping our brand's presence at the fair.

Engagement & Interaction

Beyond our digital and promotional endeavors, the heart of the campaign lay in personal interactions. Engaging with attendees provided insights, established connections, and offered opportunities to convey our brand's ethos.

Browsing Through Artistry
Attendees explore our uniquely designed T-shirts and tank tops, each piece translating into a sale and a walking canvas of our creativity.

An Unexpected Spotlight
A delightful chat with the interviewer as I inked my client. Grateful for the surprise promotion and the fun moments captured.

Digital Engagement in Action
Attendees scan, follow, like, and repost, bridging the gap between our physical booth and our online presence with a simple QR code.

From Blueprint to Reality
Setting up our booth, crafting a space where creativity meets community, and our vision takes physical form.

Metrics & Outcomes

The culmination of our efforts was mirrored in the tangible outcomes post-event. From engagement metrics on Instagram to feedback at the booth, our strategies translated into measurable success.